Learning Objectives



“What do I understand, know, and can now do when it comes to being an arts manager?”© Management and the Arts, 5e

Here is a quick view of some of the more than 70 learning objectives in the 5th edition.

Chapter 1 – Arts Management Overview
• Developed an overview of the interrelated systems that make up arts organizations and communities they engage
• You are able to identify the major components of the creative industries worldwide

Chapter 2 – The Evolving Role of Arts Managers
• Have an overview of the development of the changing role of the arts manager
• Understand and can apply the steps needed to legally establish an arts organization

Chapter 3 – Management History and Practice
• Acquired a basic historical perspective about how management thinking has changed over time
• Understand and can apply systems theory and contingency approaches to management

Chapter 4 – The Adaptive Arts Organization
• Understand how to develop a system for gathering information needed to run an arts organization
• Become adept at analyzing external environments to inform decision making

Chapter 5 – Planning and the Arts
• Know the steps necessary to start and implement planning in an arts organization
• Able to write clear and measurable goals and objectives

Chapter 6 – Organizing and the Arts
• Understand how to integrate strategy, people, size, and technology in developing organizational structure in the arts
• Able to describe and assess the culture of an arts organization and its impact on how the organization functions

Chapter 7 – Human Resources and the Arts
• Understand and can apply the six parts of the staffing process to the operation of an arts organization
• Understand the legal environment and its impact on the arts workplace

Chapter 8 – Leadership and the Arts
• You understand and can apply theories of motivation to the arts workplace
• You are able to apply the basic concepts of communication theory to support effective leadership and management

Chapter 9 – Controls, Operations, and Budgeting
• Identify the basic elements of an effective control system in an arts organization
• Describe the steps typically used in the budget development process

Chapter 10 – Economics and Financial Management
• Understand concepts and terms from microeconomics as they apply to the arts
• Apply concepts and practices in accounting and financial management to the arts

Chapter 11 – Marketing and the Arts
• Developed an overview of the principles and practices of arts marketing and public relations
• Understand and can apply the basic elements of marketing, communication, and public relations planning to the arts

Chapter 12 – Fundraising and Development
• Understand the key motives for giving by individuals, foundations, and corporations
• Developed an overview of the main types of campaigns used in fundraising in the arts

Chapter 13 – Integration of Managing and the Arts
• Integrate and apply leadership and management systems to your decision making process