{"id":2167,"date":"2020-02-02T16:26:46","date_gmt":"2020-02-02T21:26:46","guid":{"rendered":"https:\/\/managementandthearts.com\/5e\/?p=2167"},"modified":"2020-02-02T16:26:54","modified_gmt":"2020-02-02T21:26:54","slug":"management-and-the-arts-5e-february-2020","status":"publish","type":"post","link":"https:\/\/managementandthearts.com\/5e\/blog\/management-and-the-arts-5e-february-2020\/","title":{"rendered":"Management and the Arts 5e – February 2020"},"content":{"rendered":"\n

New<\/em> Artistic Director. Dynamic Pricing. International Resources<\/em><\/p>\n\n\n\n

This month I thought these articles and two international resources could be put to good use in class or for your own research interests and edification. <\/p>\n\n\n\n

New\nArtistic Director<\/strong><\/p>\n\n\n\n

The recent appointment of Khori Dastoor<\/a> as the General Director for Opera San Jos\u00e9<\/a> is an excellent example of an artist-to-arts manager transition. (Chapter 8 – Leadership). Dastoor started as a performer with the company in 2007 as a principal artist and became GD in the fall of 2019. The story provides a few glimpses of the range of activities she is juggling in the position. I also checked Opera San Jos\u00e9 on Guidestar and found that it had $6.2 million budget in 2018 and it has had significant growth in its contributed income since 2016 \u2013 it more than doubled its contributions. The company had sizeable deficits in 2015 and 2106. As an FYI, I also included a link to an article that was The Atlantic<\/a> about the city of San Jos\u00e9 which you may find interesting. <\/p>\n\n\n\n

Dynamic Pricing and <\/strong>Museums<\/strong><\/p>\n\n\n\n

The marketing representatives from the Indianapolis Zoo<\/a> and Children\u2019s Museum<\/a>\noffer their perspectives on using pricing to help generate more revenue and\nto attract people who are more sensitive to the cost of admission. The Indianapolis\nZoo is using dynamic pricing while the Children\u2019s Museum is using discounting\nto encourage advanced purchases. Both examples of pricing provide connections\nto concepts in Chapter 10 (Economics) and Chapter 11 (Marketing). There is also\nan example in the article of a KPI Dashboard showing the Zoo\u2019s pricing variation\nby day which can be related to the topic of MIS, which is covered in Chapter 9\n(Controls, Operations, and Budgeting). <\/p>\n\n\n\n

International\nResources<\/strong><\/p>\n\n\n\n

If you or your students are interested in exploring international arts management topics, I included two links to websites I thought had timely information. The first is the National Arts Council of Singapore\u2019s<\/a> case studies of 12 community-based arts projects. It is a well-organized report about creative placemaking which contains a great deal of detail about the scope of activities. <\/p>\n\n\n\n

The second international source I came across is called IETM<\/a>, which functions as a networking resource\nfor the \u201ccontemporary performing arts worldwide: theatre, dance, circus,\nperformance, interdisciplinary live art forms, new media.\u201d The link below is to\ntheir \u201cPublications\u201d page. The range of report topics seemed to me to be relevant\nto issues America arts organizations are grappling with. The \u201cToolkits\u201d link\nalso leads to reports that offer interesting research insights.  <\/p>\n\n\n\n

Well, that\u2019s it for this month. I hope these articles and\nresources are of some use to you. Thanks again for being a subscriber to these\nupdates from Management and the Arts<\/em>. <\/p>\n\n\n\n

Bill Byrnes<\/p>\n\n\n\n

==================================<\/p>\n\n\n\n

A\nbold new director takes the reins at Opera San Jos\u00e9<\/a><\/strong><\/h3>\n\n\n\n

Joshua Kosman, San Francisco Chronicle<\/em>, January 21, 2020 – Updated: January 22, 2020<\/p>\n\n\n\n

Khori Dastoor <\/em><\/a>got her\nstart as a professional singer at Opera San Jos\u00e9<\/a> a\ndozen years ago. Now she\u2019s running the company, and she\u2019s ready to shake things\nup a little.<\/em><\/p>\n\n\n\n

Since taking over as general director in October,\nDastoor, 39, has been on a tear behind the scenes \u2014 beefing up staffing levels,\nsetting ambitious financial goals and consulting with members of the tech\ncommunity for data-driven ways of attracting new subscribers to the 36-year-old\ncompany.<\/em><\/p>\n\n\n\n

 \u201cI think it\u2019s time\nfor us to get away from the old model of a company of resident artists and get\nmore into the zone of risk \u2014 believing in talent and investing in it,\u201d she said\nduring a recent interview in her office.<\/em><\/p>\n\n\n\n

\u201cI\u2019m moving away from the formula that has existed for\nmany years, but I feel like I\u2019m retaining the core values of the whole project\nand reimagining them for the modern era.\u201d<\/em><\/p>\n\n\n\n

Here is the link to the full article: https:\/\/datebook.sfchronicle.com\/music\/a-bold-new-director-takes-the-reins-at-opera-san-jose<\/a>?\n<\/p>\n\n\n\n

For more information about San Jos\u00e9, this article from 2016 offers a fascinating profile of the city.<\/p>\n\n\n\n

Budget Woes in One of America’s Wealthiest Cities<\/em><\/strong><\/p>\n\n\n\n

If San Jose can\u2019t afford its basic public services, what\ncity can?<\/p>\n\n\n\n

Alana Semuels, The Atlantic<\/a>,\nFebruary 25, 2016<\/p>\n\n\n\n

https:\/\/www.theatlantic.com\/business\/archive\/2016\/02\/budget-woes-in-one-of-americas-wealthiest-cities\/470877\/<\/a><\/p>\n\n\n\n

———————————-<\/p>\n\n\n\n

Museum Pricing for\nAffordability and Profit<\/a><\/h3>\n\n\n\n

What does it cost to buy an airline ticket, book a\nrideshare service, or make a hotel reservation? Nowadays the answer to that\nquestion may vary minute-to-minute, as companies use data analysis and clever\nalgorithms to calibrate their pricing to demand. Disney recently introduced\nsuch variable pricing for its theme parks, pricing tickets on a sliding scale\nbased on \u2018value\u2019, \u2018regular,\u2019 and \u2018peak\u2019 dates. Museums are beginning to follow\nsuit, using historic attendance data to forecast demand, and set pricing\naccordingly. This practice can help provide affordable options to visitors while\nensuring the museum isn\u2019t leaving money on the table by selling tickets for\nless than people are willing and able to pay.<\/em><\/p>\n\n\n\n

Today\u2019s post explores how two museums implemented dynamic\npricing, based on interviews with Lisa Townsend, vice president of marketing\nand external relations at The\nChildren\u2019s Museum of Indianapolis<\/a>, and Dennis Woerner, director of\nmarketing at the Indianapolis Zoo<\/a>.<\/em><\/p>\n\n\n\n

\u2013Elizabeth Merritt<\/strong>, VP Strategic Foresight and Founding Director, Center for the Future of Museums<\/p>\n\n\n\n

Here\u2019s the link the interview: https:\/\/www.aam-us.org\/2020\/01\/20\/variable-pricing\/<\/a> <\/p>\n\n\n\n

===================<\/p>\n\n\n\n

INTERNATIONAL RESOURCES<\/strong><\/h3>\n\n\n\n

Impacting\nCommunities Through the Arts II<\/strong><\/h4>\n\n\n\n

National Arts Council of\nSingapore<\/a><\/p>\n\n\n\n

Following the first set of case studies published in\n2018, Impacting Communities Through the Arts II<\/strong> captures the good\npractices of another 12 community arts projects in Singapore. The artists and\narts groups featured have worked with a variety of profiles \u2013 from seniors with\ndementia to residents of various neighborhoods \u2013 and have in their projects\ndemonstrated the value of the arts in engaging people and impacting lives.<\/em><\/p>\n\n\n\n

The National Arts Council hopes that this publication\nprovides artists, community organizations, place-owners and policy-makers with\ninspiring ideas and approaches to community arts.<\/em><\/p>\n\n\n\n

Link to download the report:https:\/\/artsforall.sg\/resources\/casestudy\/impacting-communities-through-the-arts-ii-12-more-case-studies-of-arts-engagement-in-singapore.aspx<\/a>\n<\/p>\n\n\n\n

IETM – Brussels, Belgium<\/strong><\/h4>\n\n\n\n

IETM<\/a> – International\nnetwork for contemporary performing arts – is a network of over 450 performing\narts organizations and individual members working in the contemporary\nperforming arts worldwide: theatre, dance, circus, performance,\ninterdisciplinary live art forms, new media.<\/em><\/p>\n\n\n\n

Our members include festivals, companies, producers,\ntheatres, research and resource centers, universities and institutional bodies.<\/em><\/p>\n\n\n\n

Link to publications and Toolkits:https:\/\/www.ietm.org\/en\/publications<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"

New Artistic Director. Dynamic Pricing. International Resources This month I thought these articles and two international resources could be put to good use in class or for your own research interests and edification. New Artistic Director The recent appointment of Khori Dastoor as the General Director for Opera San Jos\u00e9 is an excellent example of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-2167","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9mams-yX","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/posts\/2167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":7,"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/posts\/2167\/revisions"}],"predecessor-version":[{"id":2174,"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/posts\/2167\/revisions\/2174"}],"wp:attachment":[{"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/media?parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/categories?post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/managementandthearts.com\/5e\/wp-json\/wp\/v2\/tags?post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}