Chapter 1– Arts Management Overview
An overview of a systems approach to the creative industries is discusses. Research resources for arts managers is outlined and there is an overview of types and levels of management found in arts organizations. An organizational mission, vision and core values statement is shown.
Chapter 2 – The Evolving Role of the Arts Manager
The historical origins of arts organizations is highlighted as well as profiling the evolution of arts management as a field. The steps required to start up an arts organization is outlined and an example of how to write a simple is covered. There are links to international art management information and the topic creative placemaking is explored.
Chapter 3 – Management History and Practice
The chapter is an overview of many of the key theories and people that contributed to the field of management. The basic concepts of systems and contingency management are introduced. Henry Mintzberg’s art, craft, and science perspective on management is touched on.
Chapter 4 – The Adaptive Arts Organization
The focus of the chapter is on the relationship of the arts organization to the many external forces that shape how our society functions today. The goal of this chapter remains to provoke thinking about what the future may bring. A new discussion topic has been added to the end of the chapter from Museumwatch 2013 entitled The Urban Renaissance.
Chapter 5 – Planning and the Arts
Sample mission statements are assessed for their effectiveness as a first step in a planning process. Information about the Balanced Scorecard and Scenario planning is covered and the chapter concludes with an example of an arts organization’s strategic plan.
Chapter 6 – Organization and the Arts
Organizational charts for several different types of arts organizations are shown and reviewed. The Dayton Performing Arts Alliance merger ends the chapter as a discussion topic.
Chapter 7 – Human Resources and the Arts
Covers various methods for designing jobs, recruiting employees, selecting staff, and providing job enrichment. Also includes material on volunteers, boards of directors, independent contractor and internships. Sample union contract is included.
Chapter 8 – Leadership and the Arts
Covers leadership theory, including trait, behavior, and contingency leadership approaches, and group dynamics. Includes leader profile and a section on global perspectives on leadership and working with boards and running meetings. The leadership transition at the Miami Ballet is the chapter discussion topic.
Chapter 9 – Controls, Operations, and Budgeting
Management information systems and the budgeting processes required to effectively operate an arts organization is covered. Business Intelligence systems and resources on calendaring are included. The discussion topic examines an arts organization where employee embezzled a large sum of money.
Chapter 10 – Economics and Financial Management
Focus on microeconomics and its application to supply and demand in the arts. A section on behavioral economics is included and has been inserted. Reading and understanding financial statements and the basics of financial planning is covered. The chapter concludes with an opportunity to create a financial report.
Chapter 11 – Marketing and the Arts
Covers many of the new marketing and audience development strategies available via the Internet and through social media. The marketing mix, brand management, and public relations techniques are covered and sample marketing and communications plan is included.
Chapter 12 – Fundraising and Development
Covers many of current practices in the field of development and fundraising. Developing a case statement and undertaking fundraising audits, strategic planning, working with different categories of donors, and the techniques for effective fundraising are covered. Mini-case studies covering ethical dilemmas are included and a new fundraising assessment questionnaire has been added at the end of the chapter.
Chapter 13 – Integration of Managing and the Arts
How to integrate and develop an integrated system for applying the previous twelve chapters to managing and leading and arts organization is included. All of the learning objectives in the book are reviewed.
Chapter 14 – A Career in Arts Management
How to go about creating or enhancing your career path in arts management is covered. Issues related to using technology to enhance the job search are discussed.