This week I found three stories with an international perspective on arts management related to museums, an orchestra, and a theatre producing company working on a global scale.
The first article covers a strategic consulting firm’s approach to helping shape museums in the 21st century. There is an interesting graphic embedded in the story showing a policy matrix for audience engagement. The second story offers a fascinating perspective about the impact a Germany symphony had when it shifted its rehearsal venue to a low-income housing district. The last story profiles a producing company in England called ATG. ATG plans to expand its business model world-wide.
What’s next for museums?
by Mark Powell, April 21, 2015, International Arts Manager
Andrew McIntyre, a director at strategic research consultancy firm Morris Hargreaves McIntyre, on how to redefine the role of museums in the 21st century.
“As a result of our work with organisations, and following a major strategic study, we have produced a new evaluation model at MHM called the Spectrum of Audience Engagement.”
http://www.internationalartsmanager.com/2015/04/whats-next-for-museums/
The orchestra fine-tuning the performance of school students
By Matt Pickles, April 22, 2015, BBC News
Tenever is a high-rise housing estate with a reputation for poverty and crime, located at the end of a tram line in the northern German city of Bremen.
Eight years ago, one of Europe’s best-known orchestras moved their rehearsal rooms to a secondary school on this housing estate and pupils from Tenever found themselves sharing their corridors and lunch tables with professional musicians.
http://www.bbc.com/news/business-32381815
Ambassador’s empire: ATG expands global reach
by Clare Wiley, Aug. 13, 2014, International Arts Manager
It operates 40 venues in Britain and presents more than 10,000 shows each year. Now ATG is coming to a theatre near you, thanks to an ambitious global expansion plan.
When Ambassador Theatre Group launched in 1992, it had just two theatres – the Duke of York’s in the West End and the New Victoria Theatre in Woking. Twenty-two years later, ATG’s tenacious founders Howard Panter and Rosemary Squire oversee a veritable empire of 40 British venues, from the 250-seat Donmar Warehouse to the 2,000-seat Sunderland Empire.
http://www.internationalartsmanager.com/2014/08/ambassadors-empire-atg-expands-across-world/