Companion book in paperback. Price setting. Summer reading.

This month I have three things to share with you. One is that my other book will be available in paperback on June 30, and so of course, I am making a shameless plug for buying it. Second, setting ticket prices is often a mix of art, science, and what others are doing in your market. Michael Rushton offered some insights about pricing last month that I thought you’d find interesting. Lastly, I have two books I think you should consider for your summer reading list.

And as always, thanks for subscribing to these updates. Have a wonderful summer.

Bill Byrnes


Resource Update

The Routledge Companion to Arts Management that I co-edited, and which was published in 2019, will be available in paperback at the end of June. The e-book version is available now. Here’s a quick overview.  

The Routledge Companion to Arts Management contains perspectives from international scholars, educators, consultants, and practitioners sharing opinions, exploring important questions, and raising concerns about the field. The book will stimulate conversations, foster curiosity, and open pathways to different cultural, philosophical, ideological, political, national, and generational insights.

The website includes the table of contents so you can get a better sense of the breadth of topics covered in the book’s 29 chapters.

Meanwhile, I am hard at work finishing the sixth edition of Management and the Arts. It should be published in the late fall or early next year. This fall, I’ll be previewing some of the changes in the sixth edition via these monthly updates. Stay tuned.


Pathways to Diversity?

Michael Rushton’s blog posting on May 13 explored the topic of pricing and income diversity. This pricing dilemma is very relevant as arts organizations continue to re-engage more fully with their communities. For example, if they charge admission and aim to attract more racially and ethnically diverse audiences, how will price affect them achieving their desire outcome? Rushton points out that knowing your market is essential in price-setting, but he reminds us that many other factors influence someone’s decision to go to the museum or a concert (e.g., time, transportation, child-care, etc.). Therefore, an audience diversity strategy requires an arts organization to examine a broad range of its core assumptions and beliefs about why people attend and support it. As the pandemic subsides, it will be interesting to see how much arts organizations adapt and change their past practices.  

Here’s an additional link to an NEA study published in 2020 that provides more perspectives about pricing.

The Effects of Ticket Pricing on Arts Attendance Patterns: An Economics Literature Review (2000-2018)


Summer Reading

Here are two others books that you might consider for your summer reading list. While different topics, each book shares the theme that our personalities shape our behavior, and our behavior impacts those around us. Each offers approaches we can use to be better arts managers, leaders, and people.

The Leader’s Guide to Unconscious Bias – How to Reframe Bias, Cultivate Connection, and Create High-Performance Teams, by Pamela Fuller & Mark Murphy with Anne Chow. (Simon & Schuster, 2020)

“Left unchecked, unconscious bias can impair our decision making and limit our performance, innovation, and opportunities of those we manage – sometimes in contrast to our most deeply held values.” The exercises and questions posed in this book make it an excellent tool for leaders and managers trying to create a diverse workforce in their organization.

Be Who You Want – Unlocking the Science of Personality Change by Christian Jarrett.  (Simon & Schuster, 2021) “Building new habits is a key part of successful personality change, and each chapter concludes with suggestions for new activities to adopt and psychological strategies to try out to help shape your different traits.” Jarrett uses the Five-Factor Model of Personality as the framework for his book.

Both books are widely available in various formats.